Saturday, March 6, 2021


California Soul Music
Feb. 26, 2021

Beach sings with a voice both plaintive and uplifting. His most recent studio LP, The Gospel According to Cliff Beach, is immediately arresting, both joyful and bittersweet. The record pays tribute to his roots in Gospel music and has brought to him his nomination for an Independent Music Award for “Best Funk / Fusion /Jam” category and a Global Music Award win. His recent single “Confident” was awarded Grand Prize at the John Lennon Songwriting Contest and two additional Global Music Awards.

Regarding the decision to create “I Was Here”, Beach shares that “This song, after surviving the COVID era, showcases artwork by LA Artist Noah Gottlieb showing me wearing a mask, proclaiming ‘I was here’, I’m still here and I ain’t going nowhere. The song co-produced by longtime collaborator, producer Matt Bobb, allowed me to explore the electronic soul realm, making my lyrics that basically contemplate my own relevance, legacy and mortality more palatable. It is trying to answer the existential question, do I matter? Is what I am doing going to last and stand the test of time and will anyone remember what I did? I believe all artists create despite their struggles, obstacles and self-doubt. I am here to remind you, that you are still here, and with every breath in your body keep fighting, keep believing, keep hoping, keep going. It’s not over until it’s over, until you win or die trying.

A voting member of NARAS, a songwriter and publisher with BMI, and an award-winning member of Toastmasters International, the Berklee-trained singer/songwriter/keyboardist and DC native Beach has created a style of music he coins “Nu-funk”. In his fifteen years as a writer, Beach has won two Silver Medal Global Music Awards, and been nominated for three LA Music Awards, one Hollywood Music in Media Award, and one Independent Music Award.

In 2013 Beach released a solo EP, Who the Funk is Cliff Beach? mastered by good friend Mister Rocks (Of Montreal, Lupe Fiasco). In 2014, Beach headlined “Target Sundays” at the California African American Museum for Black History Month, as well as their “July 4th Extravaganza”, and was a featured musical act at “TEDX Napa Valley”. In the fall of that year he released the Stripped Down and Unplugged” ep. Beach has most recently recorded live for So Far Sounds LA, Dynaudio “Unheard” at NAMM, Jam in the Van at NAMM and Pershing Square Virtual Concert Series. He is also the host of Deeper Grooves podcast.

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